NEWS

The Latest News From Old World Industries

News
Oct 15, 2018

PEAK Coolant & Antifreeze and BlueDEF Partner with Stewart-Haas Racing!

NORTHBROOK, IL, October 15, 2018 – Old World Industries, the makers of PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid and Equipment announced today that it has partnered with Stewart-Haas Racing and will be the primary sponsor for driver Clint Bowyer and the No. 14 team for three Monster Energy NASCAR Cup Series races in 2019 with associate sponsorship on the No. 14 Ford Mustang at all other races.

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News
Aug 22, 2018

OWI Launches new program aimed at giving back to the local community

NORTHBROOK, IL, August 22, 2018 - As an industry leader, Old World Industries understands the importance of being thankful and giving back to our local community, while supporting charitable causes. That is why we launched a new program called OWI Cares.

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News
Aug 15, 2018

Announcing Old World Industries as proud sponsor of Mexico en el Carazón 2018

NORTHBROOK, IL, August 15, 2018 - Announcing Old World Industries as the proud sponsor of Mexico en el Carazón 2018. Mexico en el Carazón is an initiative that every year with great success brings from Mexico to the Mexican-Mexican-American community and the American public in general, a high-quality show which presents the most representative of music, dance and songs of Mexican folklore.

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News
Jul 26, 2018

OWI Launches the Next Generation of Premium Coolant Technology

NORTHBROOK, IL, July 24, 2018 - Old World Industries, LLC is excited to announce the launch of its new line of vehicle-specific antifreeze/coolant. Marketed as PEAK ORIGINAL EQUIPMENT TECHNOLOGY® Antifreeze + Coolant, this 'OET' product line is formulated to meet the specific technology needs of Asian, European and North American vehicles. This new lineup will provide our retailers, commercial partners and customers with a super-premium coolant option, and further reinforces PEAK and OWI's strength in the marketplace.

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News
Jul 05, 2018

PEAK® Coolant & Antifreeze, BlueDEF® Diesel Exhaust Fluid Partner with Haas F1 Team

Old World Industries Brands Featured on Haas VF-18s Beginning at British Grand Prix


KANNAPOLIS, North Carolina (July 5, 2018) - Old World Industries, the makers of PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid and Equipment, has partnered with Haas F1 Team in the FIA Formula One World Championship. PEAK and BlueDEF will be featured on the nose of the team's racecars driven by Romain Grosjean and Kevin Magnussen throughout the remainder of the 2018 season beginning with the British Grand Prix July 6-8 at Silverstone Circuit....read more

News
Jun 15, 2018

OWI Honored with AutoZone Extra Miler Award

NORTHBROOK, IL, June 15, 2018 - Today Old World Industries, LLC accepted the AutoZone Extra Miler Award for PEAK's launch of Original Equipment Technology (OET) Coolant and the subsequent success AutoZone has seen in its stores. AutoZone senior management called the launch and support by OWI as, 'One of the most collaborative projects ever worked with a supplier - and one that is already surpassing our very optimistic expectations.' ...read more

News
May 16, 2018

Old World Industries Announces the Launch of Hybrid Blue

NORTHBROOK, IL, May 16, 2018 - Old World Industries, LLC is excited to announce the launch of its new heavy duty coolant, Hybrid Blue. Marketed under the PEAK Commercial & Industrial Fleet Charge brand, Hybrid Blue is a Hybrid Organic Acid Technology (HOAT) Extended Service Interval (ESI) Coolant/Antifreeze with a phosphate-borate dual buffer system and low silicate level....read more

News
Mar 18, 2018

PEAK® Unveils New Coolant Marketing Campaign Featuring John Force

Northbrook, IL, March 20, 2018 - Today PEAK® announced a comprehensive new marketing campaign created to raise awareness of coolant maintenance and its vital role in the overall health of a vehicle. The campaign will educate consumers about simple steps they can take to prevent unnecessary breakdowns and repairs. Just as prevention is vital to our physical health, it's imperative that vehicle owners adopt the same mindset towards their vehicles....read more