OLD WORLD INDUSTRIES ANNOUNCES STRATEGIC PARTNERSHIP WITH BASFBack to News
Sep 25, 2019
OLD WORLD INDUSTRIES ANNOUNCES STRATEGIC PARTNERSHIP WITH BASF
The multi-year deal pairs Old World Industries’ iconic PEAK® brand and best in class distribution network with BASF’s cutting-edge science and antifreeze formulations.
NORTHBROOK, ILL. (SEPTEMBER 25, 2019) – Old World Industries (OWI), the number one antifreeze and engine coolant supplier in the United States, is now the sole distributor and strategic partner of BASF Glysantin automotive coolant/ antifreeze products in the North American market. Under the agreement, Old World Industries will offer BASF Glysantin automotive coolant/antifreeze products through the OWI portfolio of brands, including PEAK Coolant + Antifreeze for the service and aftermarket. In addition to the partnership with BASF, OWI will continue to develop and leverage its own coolant and antifreeze technologies to cater to the needs of consumers and the high-quality standards of original equipment manufacturers (OEMs).
Affecting the U.S., Canada, Mexico and the Caribbean markets, the partnership includes leveraging existing and emerging technologies. Old World Industries will utilize its extensive distribution network to supply dealerships and retail locations with BASF’s Glysantin® products. Since 1929, BASF Glysantin premium engine coolants and antifreeze products have been serving the industry worldwide. The products offer threefold engine protection against corrosion, overheating and frost – ensuring that the engine’s cooling system works smoothly all year round.
“North America is the most important automotive coolants market in the world,” said Brian Liberman, VP of Fuel and Lubricant Solutions at BASF. “This partnership with OWI will enable us to rapidly commercialize our premium Glysantin products through OWI brands and its vast distribution network and we are excited about the future of this partnership.”
For decades, millions of consumers have come to know and trust the quality and performance of OWI’s family of brands including its flagship product line, PEAK Coolant + Antifreeze.
“Old World Industries has earned the trust of consumers and customers for decades by consistently delivering high-quality products,” said Old World Industries CEO Charles Culverhouse. “The partnership with BASF will further bolster our commitment to exceeding the industry standards established by OEMs.” Old World Industries is a family-owned company and a worldwide leader in the manufacturing and distribution of high-quality automotive and heavy-duty fluids. Today, the company is the number one supplier for antifreeze, coolant and diesel exhaust fluid (DEF) in the United States*. To learn more about Old World Industries or its family of brands, visit www.owi.com.
About Old World Industries:
Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets in 55 countries. Old World’s brands include a full line of PEAK® Performance Automotive Products including Coolant, Antifreeze, Motor Oil, Washer Fluid, Lighting and Wiper Blades; BlueDEF® Diesel Exhaust Fluid and Equipment; Victory Blue™ Diesel Exhaust Fluid; Final Charge® Global Heavy Duty Extended Life Coolant; Fleet Charge® SCA Precharged Heavy Duty Coolant; and HERCULINER® Truck Bed Liner Kits. For more information, please visit www.owi.com.
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 20,000 employees in North America and had sales of $19.7 billion in 2018. For more information about BASF’s North American operations, visit www.basf.com. *Based on IRI and NPD 2017 and 2018 data for anti-freeze and 2016, 2017 and 2018 Argus data for DEF